Gupta, Shallini, Kanika Khajuria, Vijay Khajuria, and Niraj Kumar. “Comparative Study of Impact of Marketing Strategies of Pharmaceutical Houses on Prescription Practices of Doctors Rural Vs Urban”. International Journal of Basic & Clinical Pharmacology 7, no. 5 (April 23, 2018): 1016–1019. Accessed October 24, 2025. https://www.ijbcp.com/index.php/ijbcp/article/view/2500.